14 November, 2010

Back to the Mac

On 20 Oct 2010, Apple held an event called "Back to the Mac". Things announced were:
  • New MacBook Air, with solid state memory as default
  • iLife '11
  • OS X Lion
  • FaceTime for Mac
http://www.engadget.com/2010/10/20/live-from-apples-back-to-the-mac-event/

Some interesting statistics from the event:
  • Mac made up 33% of Apple's revenue last year - 22b
  • 3x 5 years ago, 50m users worldwide
  • 13.7m Macs sold in FY 2010
  • Macs' share in retail was 20%
  • Last quarter Mac grew 2.5x, outgrown market for 18 quarters in a row
  • 600k Mac developers, growing at 30k a month
  • Retail stores 75m visitors last year, sold 2.8m Macs, 50% new users
  • Stores in China have highest traffic
Apple also announced their 4th quarter earnings:
http://www.engadget.com/2010/10/18/apples-q4-earnings-are-out-records-set-for-revenue-earnings/
More interesting statistics:
  • Highest revenue and earnings ever
  • 14.1 million iPhones sold, 3.89 million Macs, 9.05 million iPods and 4.19 million iPads
  • All-time record for Apple of $20.34 billion in revenue for a net profit of $4.31 billion
 http://www.apple.com/pr/library/2010/10/18results.html

The Future Of OS X
It seems to me that since Apple is doing so well with mobile devices, they're taking what they're good at and applying it to OS X, making it more like a mobile OS:
  • Mac App Store
  • App Home Screens (Launchpad)
  • Full screen apps
What does this mean for OS X? Hopefully it won't lose the power to run computer programs. Already, I think OS X is more like a mobile OS than Windows is, since it wakes almost instantly from sleep. Engadget also ran an article on how OS X is becoming like a mobile OS:
http://www.engadget.com/2010/11/07/switched-on-the-ipadification-of-mac-os/

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